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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Beer Buzz

Lager Days

In just five years of availability at Harland Brewing in San Diego, the brewery’s Japanese lager (pictured) now accounts for about 36% of its overall sales.

  • Bar Talk

Fantastic Fruits

As temperatures warm up, fruit flavors shine in cocktails

  • Features
  • Mixology

Agave Goes Bold

Bartenders are looking beyond the Margarita for Tequila- and mezcal-based cocktails

  • Features

Connecting With Customers

Pennsylvania wine and spirits officials tap strategies for rapidly evolving consumer trends

  • Features
  • Trends

RTDs In The Wine Space

Wine-based RTDs spark interest among consumers, and big potential growth

  • Trends

Tequila Regains Retail Traction

Fueled by a growing interest in single barrels, additive free, and RTDs, Tequila continues rising at retail.

Bourbons Sales Recalibrate

Sales of ultra expensive Bourbons have cooled, but super- and ultra-premium brands are still generating excitement

  • Features

Virtual Tastings Become Personal

What started as an industry lifeline during the Covid-19 pandemic is now a portal to personalized events

  • Features

Matter of Taste

Retail store tasting are essential for elevating industry culture and business

  • Features

Changing Landscape

Beverage alcohol distributors are dramatically altering their business models, impacting brands and retailers

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