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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Cocktail Hour

Honoring His Roots

With Adíos and Salud Taqueria, José Medina Camacho brings Mexico to Alabama

  • Beer Buzz

Barrel-Aged Beers Keep Thriving

Local partnerships and single-barrel releases boost this beer segment

  • Bar Talk

Less Is More

Minimalist cocktails have found renewed favor thanks to their simple sophistication

  • Features
  • Mixology

Workhorse Whiskey

Irish whiskey is an approachable and versatile cocktail base

  • Features

Bar Strategies For A New Year

Bartenders share insights and predictions for manifesting success in 2026

Warmer Weather Welcomes White Wines

Retailers are stocking Chardonnays, Sauvignon Blancs, Pinot Grigios, Albarinos, and Proseccos to help customers welcome a new season

  • Features

Vodka Keeps Rolling

Despite vodka’s steady setbacks, the spirits industry’s No. 1 category still shows consistent demand

  • Features

Capturing Gen Z

Winemakers are seeking new ways to attract the next generation of wine drinkers

  • New Products

Lyre’s Classico Rosé Rolls Out

Inspired by Provence rosés, a dry non-alcoholic wine is unveiled

  • New Products

FitVine Free Released

A line extension offers a new lineup of alcohol free wines

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