Hennessy recently announced a new campaign promoting its V.S.O.P. Privilège Cognac. Titled “Harmony. Mastered from Chaos,” the digital-focused campaign highlights the spirit’s production process and includes a full-length film, an interactive digital experience and other elements.
As part of the effort, Hennessy is introducing Cognac Classics Week at 25 bars in New York City and 21 bars in Chicago. The program celebrates traditional Cognac cocktails, such as the Sazerac, French 75 and Sidecar, along with new twists on the classics by leading mixologists. Each cocktail features Hennessy V.S.O.P. Privilège. Cognac Classics Week takes place July 14th through July 21st. A selection of participating venues and specialty cocktails follows. For a full list, click here and here.
Drumbar beverage manager Whitney Morrow created the Cherry Coach Car ($12), which comprises Hennessy V.S.O.P. Privilège, Leopold Bros. Michigan Tart Cherry liqueur, Mandarine Napoléon liqueur, Bar Keep Organic Chinese bitters and fresh-squeezed lemon juice.
The Broken Shaker is serving the Salted Pretzel Sazerac ($13) by Scotty Lobianco, made with Hennessy V.S.O.P. Privilège, George Dickel Rye whiskey, house-made salted pretzel syrup and house-made Finch’s Beer Co. Secret Stache stout bitters.
Travelle Kitchen + Bar at The Langham is featuring the Sidecar #2 ($15)—comprising Hennessy V.S.O.P. Privilège, fresh-squeezed lemon juice, superfine sugar and house-made tobacco Curaçao—by James Urycki.